TableTribe — A Playful Identity for a Community of Fun & Connection
TableTribe is a social-first brand built around human connection, games, and shared moments. It brings people together to interact, laugh, and create memories whether over board games, casual chats, or community challenges.
The brand identity had to match that energy. We created a bold, chunky, and slightly retro identity system rooted in the spirit of play. Think games, tribes, togetherness and a visual language that invites everyone to the table.
A Community Built Around Games & Belonging
Adobe Illustrator
Challenge
The main challenge was crafting an identity that didn’t feel overly digital or startup-like. TableTribe needed to feel real, tactile, and inviting something that captured the joy of in-person interactions while still being modern and adaptable online.
We needed to create a brand that could appeal to people of all ages while still having a distinct, standout personality in the growing space of casual communities.
Strategy & Concept
The design draws inspiration from tribal patterns, playful tiling, and the nostalgic edge of classic arcade fonts. Every character in the logo was custom drawn to feel like it belonged to a larger system chunky, unexpected, and packed with personality.
“Table” stands for the space where interaction happens. “Tribe” is about the people, the belonging, the buzz. The identity sits right at that intersection: structured but expressive, social but personal.
Process
1. Moodboarding & Word Mapping
We explored ideas around community, games, physical connection, and fun. Inspirations came from retro game packaging, tile-based patterns, and typographic murals.
2. Custom Typography Development
Each letter in “TABLETRIBE” was drawn with exaggerated forms, unexpected cuts, and playful proportions—so the logo itself becomes a conversation starter.
3. Visual Identity System
We expanded the identity into a toolkit of bold colors, modular shapes, and repeatable layout systems that work well on social, merchandise, and event banners.
4. Rollout Prep
We delivered brand guidelines, logo variations, layout assets, color specs, and mockups to make implementation effortless.
“ Our entire team absolutely loved the identity! The typography feels both premium and playful. Sachin delivered a standout design and smooth service that captured our brand spirit perfectly fun, engaging, and highly professional. ”
Saachi
Core Team Member, Table Tribe
Conclusion
TableTribe’s identity is bold, tribal, and impossible to ignore just like the communities it represents. From the letterforms to the layouts, every design decision was made to invite play, spark conversation, and build connection. It’s a brand you don’t just look at you gather around.